The software includes a toolbox which can be used to create digital forms and map out the workflows. ProcessMaker is used by organisations to design, automate and deploy business processes. The ‘design thinking’ elements stimulate the ideation process and help to harmonise often conflicting stakeholder interests.Ardoq was founded in 2013, and is a graduate from the incubator program Miles Forge. Workshop evaluations revealed that the Value Ideation process assists companies in enhancing their value proposition by including positive economic, societal, and environmental value and a wider range of stakeholder interests. Thus, the Value Ideation process helps companies to improve their performance while becoming more sustainable.

The integration of design thinking into the innovation process helps to create additional forms of value and include formerly underserved stakeholders in the value proposition. The resulting ‘Value Ideation’ process comprises value ideation, value opportunity selection, and value proposition prototyping. The framework was transferred into a workshop routine and subsequently tested with companies and students. This paper proposes a new workshop framework based on a value mapping process, which was developed by literature synthesis, expert interviews, and multiple workshops. This paper works towards closing this gap by bringing together ‘design thinking’ and ‘sustainable business model innovation’ to refine the creative process of developing sustainable value propositions and improve the overall business modelling process. Sustainable business model innovation is an emerging topic, but only few tools are currently available to assist companies in sustainable business modelling.

2016 business modelling tools